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Organisations do not want to take a piecemeal or reactive approach to e-commerce, but want to develop coherent e-commerce strategies based on a sound business case. Due to current inexperience and lack of understanding on the part of senior management, the approach to e-commerce in organisations can sometimes be fragmented, and so direction is needed.

These are amongst the findings of a recent survey conducted at Cranfield School of Management* amongst business and IT managers from a range of medium and large organisations. Managers were asked what issues they face currently in e-commerce, and which issues they felt needed further research, and the results will be used to inform a new research project on e-commerce, due to begin in a few weeks' time.


Managers questioned identified the following issues as top of their e-commerce agenda:

ยท Human, financial and technical resources (developing the necessary skills within the...

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