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Britain's Got Talent has been top of the viewing figures ever since Susan Boyle appeared in the semi-finals. Her videos have been watched more than those of Barack Obama.

Something important is going on, and there are lessons for business owners especially in a recession.

"The bankers who can't add up, and the MP's with no integrity create an opportunity for transparent businesses who care about their customers to thrive," explains Jean Wolfe, a marketing expert on authentic marketing.

"The public in general want to believe in something or somebody at this time of doom and gloom which is why "Britain's Got Talent" has been so phenomenally successful.

The first of Jean's 8 tips to business from "Britain's Got Talent" which help them spark in to marketing is a reminder that business and reality TV is all about the audience.

"If you...

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