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FrogIslandSports, a new shop and website which stocks and sells all the leading brands for swim, bike, run and triathlon, launched today in the city of Leicester.

Operating out of the quirkily named Frog Island warehouse in the centre of Leicester this new venture aims to build on an already established sports business offering hockey and rugby equipment. Located at No 5 Frog Island, the new 1000 sq ft shop and website at has been set up by retail entrepreneurs Mark Armitage and Sean Cayless. The team also includes General Manager Steve Pascale-Jones who has a wealth of experience in bikes and bike related equipment and clothing, including spells preparing race bikes for Commonwealth games competitors, and Conor Murphy...

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