- Leader in social media analytics supports #GivingTuesday in the UK as founding partner -
London, UK - 4 December 2014 - Crimson Hexagon, the social media analytics software company, partnered with the Charities Aid Foundation and Blackbaud for this year’s launch of #GivingTuesday in the UK.
Crimson Hexagon identified and analysed #GivingTuesday social media conversations and found that #GivingTuesday UK had:
• 49% share of UK voice compared to #BlackFriday and #CyberMonday
• A reach of 180 million Twitter impressions or potential views
• 30,000 UK tweets about #GivingTuesday, which peaked at 11am GMT
Top Twitter authors for #GivingTuesday UK included: @givingtuesdayuk, @CharityNewsUK, @RealJunkFood, @winstonswish, @AlexSwallow, @RBSGroup, @ChildreachInt @CrimestoppersUK and @LibbieDog.