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Oliver West End cast plant pink bulbs in Hyde Park joining de Jager to support breast cancer campaign

Jodie Prenger & de Jager supporting BCC

help raise much needed funds to support Campaign’s invaluable research

Star of hit West End musical Oliver! Jodie Prenger (Nancy) and three other female cast members took time out from rehearsals today at The Theatre Royal, Drury Lane (Thursday 19 November) to exercise their green fingers and dig in with their pink spades to help Breast Cancer Campaign. They planted a range of pink and white bulbs in the Rose Garden of London’s Hyde Park to raise awareness for the charity. The bulbs come courtesy of P de Jager & Sons, which has pledged its support to Breast Cancer Campaign for a year. As a result there’ll be a host of pink and white flowers to admire in the Rose Garden next Spring.

Actress Jody Prenger, who plays Nancy in Oliver! said, “By planting the pink bulbs we want to encourage gardeners across the UK to buy P. de Jager’s Pink Bulb Range, identified by the pink ribbon on the packaging, and to help raise much needed funds to support Campaign’s invaluable research.”

Breast Cancer Campaign, who aim to be the leading specialists in breast cancer research throughout the UK, have teamed up with premier flower bulb suppliers, P. de Jager & Sons, this year, to raise substantial funds from the sale of a specially branded Pink Bulb Range. When de Jager customers order from the Pink Bulb Range identified by the breast cancer pink ribbon in the catalogue and on its website, 10% of the sale of those bulbs will go to the charity. Additionally a specially designed Pink Bulb Box containing pink flowering bulbs retailing at £30 (inc. VAT) will contribute £2.60 from every box sold to the charity. Look out for the new de Jager Spring 2010 catalogue, which is due out any day now!

Breast Cancer Campaign aims to find the cure for breast cancer by funding innovative world-class research into the disease. Each year 45,500 women and 300 men are diagnosed with breast cancer in the UK and Campaign’s research aims to make significant impact on the lives of patients by improving diagnosis and treatment.

Cameron Mackintosh presents his triumphant new staging of Lionel Bart’s masterpiece Oliver! at the Theatre Royal Drury Lane, which was last seen at the Palladium in 1994. Oliver! is one of the most beloved British musicals, vividly bringing to life Dickens’ timeless characters with its ever-popular story of the boy who asked for more.

P. de Jager & Sons has always had a reputation for supplying top size, top quality bulbs, lots of varieties and unusual species for over 140 years. The website,, and 2010 Spring catalogue are full of sensational summer bulbs and corms. There are 366 varieties and more than 73 are new or reintroduced.


Contact Sue Hinton or David Saunderson of DSH PR on 01252 408820, email Issued by DSH PR on behalf of P. de Jager & Sons Limited.