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Are you a Smarty Pants? Want to be one?

John Swannell for Smarty Pants

Do you look good in jeans? Got a cute derriere to rival Kylie’s? Want to prove it?

Then be a Smarty Pants!

Smarty Pants is a celebration of the female figure... whatever your shape, size or age - we want you to shine as you show off those pins in your favourite jeans!

Based upon John Swannell’s famous 1977 Two Girls in Swimsuits shot (, we want you to replicate our Wizard Jeans shot - whilst wearing the jeans that you feel sexiest in.

So if you and your girlfriend feel you look as good in jeans as the models in our image - send us your picture before the competition ends on midnight 29/09/13.

The prize? An A-list photoshoot with the one and only John Swannell, including a hair and make up artist - for your chance to live the supermodel high-life for the day. You will also receive a print from the shoot - so you can hold onto the memory forever as you and your best friend enjoy a fabulous day!

Wait, that’s not it... both you and your friend will also be gifted a wardrobe of Wizard Jeans meaning you can look stylish even after the shoot.

Love it? Check out how to enter at: smarty-pants-competition.html


For further information or high-res images, please contact:

Dee at DeeCarpenter PR. e: t: 020 87809944