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Michael Phillips of comments on Sky's new 3D channel

Commenting on the news that Sky is launching its 3D channel on 1st October, Michael Phillips, Product Director at said:

"Whilst 3D TV may seem the ultimate extravagance to the majority of viewers, we only need cast our minds back a couple of years to when we questioned the need for the added detail of HDTV – and the take up of that has been nothing short of phenomenal."

"Film studios, hardware manufacturers and broadcasters are now committing significant sums to bring a 3D viewing experience into our living rooms, so Sky’s launch is well-placed to capitalise on this."

"The costs of getting '3D TV ready' is not inconsiderable and the choice of content is currently pretty limited. To that end, we expect it to be a hit with the technology-obsessed and early adopters for some time before it really takes off and we see mainstream programmes broadcast in 3D."