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One of the UK’s leading online soccer stores has announced the launch of their new e-commerce website which has seen conversion rates increase by 35% in the six weeks since launch.

Lovell Soccer, based in South West England, developed the new website in-house as a result of extensive user testing and customer feedback whilst utilising best practices techniques to deliver one of the most advanced e-commerce websites within the UK sports and leisure industry.

An improved visual design and layout has been complemented by a clearer navigational structure which enables a customer to search for products via a broad range of criteria (such as brand, type, size and colour) and product filtering to ensure clear and intuitive user paths.

Steve Willicott, General Manager at Lovell Soccer commented ‘We’ve been delighted with the performance of the new Lovell Soccer website since launch and the feedback from our customers has been really positive'. Read full release

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