With a market for green products & services worth £27bn per year in the UK there has never been more choice for consumers or more misleading information.
This conference & workshop will demonstrate the best and worst practices in Green & ethical marketing and how to make the ‘green’ pound work for you.
A diverse range of speakers will provide invaluable insights into how brands work and the success and failure of previous campaigns including well known and up coming brands.
Hear from experts in the fields of marketing, consumerism and environmentalism
Learn how big and small brands market their ‘greener’ products
How to produce ethical marketing for your products & services
Communicate your green credentials in an honest way
Greenwash & how to avoid it
The latest green advertising guidelines from Defra explained
Interactive breakout sessions