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Have an Upper Class experience at The Wearable Technology Show

Google Class in Upper Class

"I’m sure delegates will find this a fascinating insight into the real world applications of wearable technology.”

The company behind Virgin Atlantic’s groundbreaking Google Glass experiment will be presenting their story at the show.

The Wearable Technology Show, the biggest event for wearable products and innovations is pleased to announced that SITA Labs, developers of Virgin Atlantic’s new Upper Class programme, will take part in the event’s conference programme.

Virgin Atlantic has recently begun a customer service initiative, aimed at giving its employees more information about some passengers as they enter the London Heathrow airport. The programme, which is currently designed only to aid customer-service staff attending to upper-class passengers, uses Google Glass and Sony's SmartWatch 2 to serve up information about passengers and their destinations.

The new trial has been developed by SITA Labs,and their Lead Engineer, Kevin O’Sullivan, will be at The Wearable Technology Show to present more details on the design and also the use of iBeacon technology - low-powered Bluetooth transmitters that can notify nearby iOS devices of services and discounts in their vicinity, as well as boarding updates.

In the future, Virgin Atlantic could even use the wearable technology to communicate passengers’ dietary and refreshment preferences to staff, to provide an even more personal experience.

Dave Bulman, Director of IT at Virgin Atlantic, said: “Our wearable technology pilot with SITA makes us the first in the industry to test how Google Glass and other wearable technology can improve the customer experience.“

John Weir, Event Director of The Wearable Technology Show, comments “We are pleased to welcome SITA to join our stellar line up of speakers. ""I’m sure delegates will find this a fascinating insight into the real world applications of wearable technology.”"

The Wearable Technology Show takes place at the Olympia Conference Centre, London on the 18th & 19th March 2014. To learn more about the conference programme and exhibition, please visit or email