Skip nav

Fabric Interface Announces the Launch of

Fabric Interface Announces the Launch of

- New online resource to promote awareness of UK dairy farming

London, July 11th, 2010. Award winning web development agency, Fabric Interface, has announced the launch of This Is Dairy Farming – an online resource dedicated to promoting British dairy farming.

The website has been commissioned by Nexus PR on the behalf of its client DairyCo, a not-for-profit division of the Agriculture and Horticulture Development Board (AHDB), the non-departmental public body responsible for improving efficiency and competitiveness in the horticultural and agricultural sectors.

With their remit of ensuring accurate, up to date information about dairy farming is readily available to the public, Nexus PR briefed Fabric Interface with the creation of a site that is visually engaging, information-rich, straightforward to navigate and above all, easy to find.

With so much inaccurate information about dairy farming available within the public domain, the idea was to create a website which anyone searching online for information about the subject would find immediately, via prominent positioning on each of the major search engines.

Fabric Interface’s M.D. Mike Staines comments:

“We’ve concentrated on creating a site that is immediately engaging to visitors, rapidly providing them with accurate answers to their questions whilst also providing them with an immersive experience that introduces them to other aspects of dairy farming. For example, we’ve designed a video based interactive farm tour which enables visitors to view short films focusing on different areas of a dairy farm.”

Other key features include a searchable fact-finder tool, interviews with farmers and others involved in dairy farming and sections dedicated to animal welfare and caring for the environment. A dedicated toolbar allows visitors to share content and recommend the website to other people via social networking sites such as Facebook, Twitter and StumbleUpon – allowing for the free and easy circulation of information about dairy farming.

Says Mike Staines: “We’ve also ensured that when the team at Nexus PR add fresh content to the website, particularly comments and statements about dairy farming related news stories, these rapidly appear in a prominent position following publication. And as the site is a gateway to the pre-eminent official voice of British dairy farming, it is essential that site visitors – members of the public and members of the press – are able to find contact details for the team at Nexus PR as quickly as possible.”

To facilitate the addition of new content to the website, Interface have incorporated a simple to use Content Management System called Umbraco which allows the team at Nexus PR to upload copy without the need to use HTML or other web coding languages.

Amanda Ball, DairyCo’s Head of Image & Issues Management

“The development of is a significant step for DairyCo. The site fills a vacuum that was previously subject to the spread of myths and misinformation. Fabric and Nexus have created a site that is not only engaging but able to respond rapidly to the changing needs, as they arise.”


Note to editors

Fabric Interface is an internal subsidiary of Fabric Technologies, designing and deploying best of breed websites, providing business application development and online promotion and accountability.

Interface has considerable experience of working with clients across a diverse range of verticals including financial services, law, recruitment, healthcare, education and media.

The company is a Microsoft Gold Partner, Sage Pay Ecommerce Partner and employs Google Qualified Professionals.

Fabric Technologies has more than doubled in sales turnover in four years; from £3.6M (FY06) to £7.9M (FY09).

Fabric Interface’s full portfolio can be viewed here

For all enquiries, please contact Nick Hardy on 0207 841 6752 or via email: