Flawsome!, the brand known for turning “wonky” surplus fruit into delicious cold-pressed juice, is launching its boldest range yet: 1L ambient cold-pressed juices in its most iconic flavours: Sweet & Sour Apple, and Orange, with the full collection to be revealed soon.
Developed specifically for out-of-home (OOH) and at-home consumption, this larger format offers all the flavour and in a new gallery-worthy carton inspired by the old masters of the art world. It’s designed to look beautiful on a bar, in a restaurant, and your own kitchen shelf.
“We call it a masterpiece for a reason. It’s made with the same cold-pressed craft as our smaller bottles, only now it’s dressed in gallery-inspired packaging and scaled to help save even more wonky fruit,” said Karina Sudenyte, co-founder of Flawsome!.
Flawsome! juices are already poured at The Royal Opera House or British Library (no big deal), but this new 1L format is designed to go even...