Over twice as many men (12%) than women (4%) say sex helps them sleep

Sunday, 04 December 2016

• Twice as many men than women say sex is the key to dreamland
• Twice as many women than men would rather read a good book
• They both agree on the right mattress

LONDON Monday 5th December: Festive cheer might by-pass a third of the UK population this year according to a survey from Drift Sleep. Grumpiness from lack of sleep affects 28% of us so with a third of us planning to go to friends or family this festive season, Drift asked the UK’s adults what they do to get a good’s night’s shut-eye.

Over twice as many men (12%) than women (4%) say sex helps them sleep, whilst more women (13%) than men (9%) say a good book is the best way to drift off. For women it’s all about the bed; the mattress tops the list with 67% saying it’s most important thing, followed by the pillow (65%) and clean sheets (51%).

Men are more likely to be able to sleep anywhere (60%) than women (40%) but there are still things keeping them awake.

Men are more likely to be affected by work worries with 17% saying they can’t stop thinking about work when trying to drop off, only 9% of women have this problem. But when it comes to Christmas games more men than women will stay awake stressing about losing the family game of Monopoly.

What makes for a good night’s sleep? Men vs. Women

…………………………………………………..Men…………………. Women
Right Mattress…………………………………60%........................….. 67%
Comfy pillow……………………………………56%.............................65%
Clean sheets……………………………………40%.............................51%
Room in darkness……………………………..26%.............................28%
Having partner next to me…………………….17%.............................19%
Good sex………………………………………...12%......................……4%
Good book………………………………………..9%........................…13%
Knowing I’ve had a good day........…………14%...........................15%
Not having the kids come in………………….....6%.............................4%
Taking a sleeping tablet………………………….4%.............................3%

What’s keeping us awake? Men vs. Women

…………………………………………………………………….Men…………………. Women
Uncomfortable mattress………………………………………..61%…………………..65%
People snoring…………………………………………………..53%............................67%
Too much food…………………………………………………….26%..........................22%
Too much to drink…………………………………………………23%..........................21%
Worry about waking others up with your own snoring……...31%............................43%
Can’t stop thinking about family arguments…………………18%............................18%
Can’t stop thinking about work………………………………..17%..............................9%
Losing at Monopoly or other game……………………………5%................................2%
Kids who can’t sleep…………………………………………….15%..............................13%
Thinking of family in other places………………………………11%.............................13%


Adam Black, co-founder Drift Sleep says of the results, “With a third of the UK staying away from home this Christmas it’s important that people do all they can to get a good night’s rest. Despite the differences it looks like what both men and women need is a comfortable bed and clean sheets, hopefully that’s not too much to ask of the relatives!”

FOR REVIEW PRODUCTS OR COMPETITION PRIZES PLEASE CONTACT:

holly@theforgecommunications.com
07950 315411.

-ends-

For further information, images, interviews with Adam Black, please contact:
The Forge Communications|01483 821 079
Holly|holly@theforgecommunications.com|07950 315 411
Emma-Jo|emmajo@theforgecommunications.com|07796 934 230
press@driftsleep.com


Notes to Editors

Survey undertaken by Atomik Research on behalf of Drift Sleep. Survey sample 1, 010

About Drift Sleep
Drift is the best pocket sprung and foam hybrid mattress on the market. It is the only 4,000 micro-pocket spring mattress with a natural sleep surface and a 100 night trial. www.driftsleep.com

4,000+ Pocket Springs
The more springs you sleep on, the more comfortable it is. We have developed a market- leading combination of over 4000 innovative pocket springs sat onto a base of supportive foam.

Natural Sleep Surface
Forget sleeping against foam, our all-natural wool layer is temperature-regulating allowing air to circulate and wicking moisture away for a deep, brilliant sleep.

Affordable Luxury
Sleep tight knowing you've saved over £500 on a luxury mattress, which would typically cost you £1250 on the high street. What's more, you can buy yours with our interest-free credit option.

100 Night Deal
We give you 100 nights to fall deeply in love with your mattress. If after all those sleeps you’re still not sure, that’s okay - we’ll refund you and even come to collect it for free.

Free Next Day Delivery
Our mattress is delivered next day for free if you order by 2pm and is delivered rolled up in a handy, reusable bag. So the process of buying one is as stress-free as sleeping on one.

10 Year Guarantee
All of our mattresses are tested to remain amazingly comfortable for at least 10 years, so now you can rest even easier at night.