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Mariachi Doritos set to perform at Yahoo! Wireless Festival

Mariachi Doritos Rocking Their New Look!

This summer, the nation’s favourite mariachi band will perform their biggest gig to date…

On the main stage at this year’s Yahoo! Wireless Festival.

Wednesday 10th July: Doritos has formed an exciting new partnership with Live Nation that will see the companies work together to bring the party to the party at this summer’s essential open-air music experience - Yahoo! Wireless.

The announcement comes as Doritos launches its summer campaign, which sees Mariachi Doritos put their iconic Mexican stamp on the party anthem, I Love Rock ‘N’ Roll, in a flavoursome new TV advert. The gigantic jukebox featured in the ad will also be landing in Queen Elizabeth Olympic Park to form part of an exclusive Doritos experience. Here, fans can select and cue up the next song, then watch performances from the one and only Mariachi band live inside their very own jukebox.

Mariachi Doritos will also be rocking the main stage on Sunday 14th July alongside some of the world’s biggest music artists in a unique partnership. What’s more, in the lead-up to the event, Doritos is asking fans to help get involved with the Mariachi’s performance by choosing a new track for them to add their renowned Mexican twist to. Music fans can simply tweet their preferred track name with the supporting hashtag, #DoritosJukebox, to submit their request and those fans will automatically be entered into a ballot to win Yahoo! Wireless Festival tickets.

To get you in the party mood and give you a flavour of what’s to come ahead of the festival check out their Rock ‘N’ Roll moves in the new TV advert

http://www.youtube.com/watch?v=ZhtMrk10n_E

www.wirelessfestival.co.uk/tickets

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For further information please contact:

Jamie Walden at freud communications
Tel: 0203 003 6571 or E-mail: Jamie.walden@freud.com

About PepsiCo:

PepsiCo is a global food and beverage leader with net revenues of more than $65 billion and a product portfolio that includes 22 brands that generate more than $1 billion each in annual retail sales. Our main businesses – Quaker, Tropicana, Gatorade, Frito-Lay and Pepsi-Cola – make hundreds of enjoyable foods and beverages that are loved throughout the world. PepsiCo’s people are united by our unique commitment to sustainable growth by investing in a healthier future for people and our planet, which we believe also means a more successful future for PepsiCo. We call this commitment Performance with Purpose: PepsiCo’s promise to provide a wide range of foods and beverages from treats to healthy eats; to find innovative ways to minimize our impact on the environment by conserving energy and water and reducing packaging volume; to provide a great workplace for our associates; and to respect, support and invest in the local communities where we operate. For more information, please visit www.pepsico.com.

About Live Nation Entertainment:

Live Nation Entertainment is the world’s leading live entertainment and ecommerce company, comprised of four market leaders: Ticketmaster.com, Live Nation Concerts, Artist Nation and Live Nation Network. Ticketmaster.com is the global event ticketing leader and one of the world’s top five ecommerce sites, with a database of over 119 million fans who visit our sites. Live Nation Concerts produces over 22,000 shows annually for more than 2,300 artists globally. Artist Nation is the world’s top artist management company, representing over 200 artists. These businesses power Live Nation Network, the leading provider of entertainment marketing solutions, enabling nearly 800 advertisers to tap into the 250 million consumers Live Nation delivers annually through its live event and digital platforms. For additional information, visit www.livenation.com/investors