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G3 Takes On Business Catalyst :: G3 Telecommunications PLC hires Lee Shorten, former Avaya UK Managing Director, to develop service delivery strategy

Lee Shorten, Strategic Advisor for G3

Acting as a ‘business catalyst’, Shorten will advise on developing G3’s service delivery strategy to capitalise on changing market conditions

London, 21st November 2011:

G3 has announced the appointment of Lee Shorten as strategic advisor to the G3 Board. Shorten takes on a consultative role having completed three years as Managing Director and Sales Leader for Avaya’s operations in the UK & Ireland.

Shorten is a Managing Partner at Positive Momentum Ltd., a UK based consultancy advising on business strategy and people development for some of the world’s largest organisations. In addition, Shorten brings with him extensive experience of go-to-market strategy, systems integration and international roll-out of technology solutions, plus a strong reputation for realising the aspirations of companies with high growth potential.

Acting as a ‘business catalyst’, Shorten will advise on developing G3’s service delivery strategy to capitalise on changing market conditions. This follows G3’s recent launch of G3://4D, a proactive managed service for converged networks, and supports G3’s activities within the Aura Alliance, the global partnership of top Avaya Partners.

Tony Parish, G3 Managing Director, underlines the importance of Shorten’s role at G3:
“Lee commands enormous respect within Avaya for his achievements over recent years and his knowledge of the industry will be invaluable in guiding the business forward. With the increasing complexity of converged networks and unified communications, it is arguable that service delivery is now even more critical to the client’s business operations and performance than the technology itself. Consequently, we are refocusing on our four key services - system design, deployment, integration, support - and Lee’s experience will be instrumental in helping us make this strategic shift.”

Contrary to the risks posed by a flat economy, Shorten sees important opportunities for G3 and its customers in 2012:
“Unified communications present vast business benefit in terms of cost reduction and streamlined working processes – issues that are the talking point in virtually every board room today. Equally, it is implementation and support services that mitigate investment risk and govern total cost of ownership in the long term. I look forward to helping the G3 team connect their vast experience in these areas with the real business issues faced by customers today.”

Parish views G3’s membership of the Aura Alliance as central to Shorten’s task:
“ A founding member of the Aura Alliance, G3 Telecommunications is one of the fifty Avaya Partners employing more than 2,000 Avaya Certified Technicians in ninety countries.The Aura Alliance is an unprecedented resource for customers with global offices, the alliance takes the pain out of international deployments by working to consistent SLAs and skills across all countries, all managed from a single point of contact. Avaya and the Alliance are working actively together on a daily basis, so Lee’s Avaya background will be valuable in building the Alliance into our global strategy.”

Notes to Editor

Lee Shorten Profile
Sep 2011 to date: Managing Partner, Positive Momentum Ltd
2009 – Aug 2011: Managing Director UK & Ireland, Avaya
2007 – 2009: Director, Irisys
2001 – 2007: Business Development Director, Symbol Technologies
1996 – 2001: European Sales Manager, Graphic

With a background in sales leadership and business management, Lee has worked closely with distributors, systems integrators, service providers and resellers, winning major international business and exec sponsoring F500 companies. Vertical sector experience includes retail, government, logistics and manufacturing.

Aura Alliance
The Aura Alliance is an international group of Avaya Business Partners, working together as a single organisation to provide global support for multi-national enterprises. By maintaining consistent service levels, prices and technical skills across all countries, the Aura Alliance simplifies the administration of your global Avaya project and ensures the most cost effective solution.

G3 Telecommunications PLC
G3 designs, implements and maintains converged voice and data communications. We are an Avaya Gold Business Partner, a Siemens Premier Partner and the founding member of the Aura Alliance, the global network of top Avaya Partners serving multi-national enterprise customers.


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