GeoProve, the new UK-based mobile location verification platform, today launches with a global offering and announces Blis as its first client. GeoProve, an independent, tag-based location verification solution, is the brainchild of co-founders Naren Patel and Matt Teeman, who successfully sold Primesight to Global in 2018.
“Location data is an extremely valuable data source within mobile and OOH advertising with yields and usage on the rise. However, it is suspected to contain inaccuracy and, in some cases, fraud. It’s therefore crucial for brands, agencies and adtech players to know they're only using the most accurate data possible, to drive the most efficient campaigns. In founding GeoProve, we saw a significant opportunity to provide an important verification role in the industry,” said Naren Patel, CEO and co-founder of GeoProve.