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Britain's AMI secures U.S. Business Information role.

The Associated Press, the world’s oldest and largest newsgathering organization, has teamed up with British business information company Advance Media Information (AMI) to provide a new forward planning service for PR Agencies, corporate communicators, government & political departments as well as the U.S. media news desks.

The new service, AP Planner, uses content generated by both companies utilising AMI’s platform and technology toolkit and is aimed at the American corporate communications and public relations industries. It provides up to the minute information and at launch will list more than 35,000 future events.

Advance information of future events & the media news agenda is becoming increasingly important to PR professionals planning campaigns to promote their own or their clients’ businesses.

AP Planner’s platform offers categories that include press conferences, award ceremonies, financial announcements and legislative, governmental and regulatory activities. All events include date, time, organization, venue, and a comprehensive description.
New items and updated events are highlighted in each new search. The data base of events is continuously searchable on-line and updated in real time. Results provide downloadable background information, links to related websites and media contact details.
Under the agreement, The Associated Press is responsible for overseeing the content and researchers for AP Planner. The Associated Press will be marketing the service in the United States and offering it to select resellers such as ENR Services, Inc., Business Wire Inc. and Burrelle’s Information Services Inc..

"We are thrilled to be working with The Associated Press and its various sales agents on this new venture," said Evelyn Timson, managing director of AMI. "We are genuinely very excited about the opportunity and believe the possibilities and market opportunity for this service in North America are really extensive."

"Based on their experience using a future events database in Europe, we anticipate similar success in the United States marketplace for AP Planner," said Jane Seagrave, AP's vice president of new media markets.

For more information, contact:

Evelyn Timson, AMI: +44 (1) 208 547 9170
Adrian Lithgow, George Berkeley PR: +44 (1) 207 016 9858
Mob: 0776 4194719
Email: al@georgeberkeley.co.uk

Notes to Editors:

About Advance Media Information

Advance Media Information Limited is a UK company specialising in building market intelligence tools (www.amiplan.com) for businesses to track the events in their sector that will shape the news, sales & marketing activity for the year ahead. At its most basic level the service provides a calendar of future events highly customisable by 158 categories or channels. Clients purchase the categories of interest to them and use the service to plan press activity, marketing, sales & new business activity for their own or client organisations.
The UK database carries 2,000,000+ events across 158 different categories, extending up to 5 years ahead. Content includes forthcoming events relating to general news, current affairs, politics, health, education, sports, lifestyle and entertainment. Additionally the business & finance planning services provide information about company results, economic indicators and personal finance and covers business sectors such as healthcare, financial services, energy, transport, mining and telecommunications.
All services are accessed via a web subscription, email alerts or XML feeds.

Background

The company was incorporated in 1999 based on the need in the market for a comprehensive forward planning service for the media industry and focused initially on the development of a News Planning service.

Having developed initially as a news planning operation, there is now a more equal split between the news planning and corporate business planning activities. Customers on the news side include PR agencies, government departments, many BBC television and radio departments including The Today Programme, Newsnight, BBC Breakfast and BBC Radio News and another 50+ BBC departments. In addition, the customer base includes many commercial television channels such as ITN, ITV Sky, CNBC & CNN as well as most of the major newspapers – Times, FT, Telegraph, Evening Standard & Guardian Online.

The Business & Finance customer base includes Standard & Poor’s, Dow Jones, Bloomberg, Teletext Financial, Credit Suisse, Nomura, Morgan Stanley as well as major professional accountancy firms, investment advisors, PR and media agencies and blue chip corporates.