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EMBARGOED UNTIL 00:00 13th May 2008

* Birmingham’s most iconic building is soon to be revealed in all of its new glory, by visionary developer, Urban Splash

* A total transformation of the city’s famous cylindrical tower into 234 breathtaking apartments: one and two bed, city pads, duplexes with terraces and penthouses

* REVEALED! Three newly created townhouses in the sky now available for sale

* International award-winning practice, Glenn Howell Architects, has redesigned the building

* Documentary, photography exhibition and coffee table book, 21 Stories, being launched to tell the human tale of Rotunda.

Possible themes for journalists:

* 60s architecture reinvented
* The broad end of the wedge - living life in the round
* Vertically challenging – the tower reborn
* Filing cabinets turn top drawer – morphing offices into apartments
* Slice of city...

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