23rd April 2014
For Immediate Release
Contact: Nigel Powell
Introducing Noir – The World’s First Lube Developed For Black Skin
Give Pleasure Products have a new addition to their ETO award winning Give Lube range with the arrival of the world’s first lubricant developed and branded for people of colour, for beautiful black skin.
Noir is a silicone based lube with added skin care ingredients and is the result of extensive research and collaboration with a customer focus group comprising of men and women of African/Caribbean origin. Volunteers for the focus group were sought via London marketing agency RSL Management Services, the founder of which (Ronke Lawal) is the recipient of a Precious Award, founded to celebrate the achievements of inspirational entrepreneurial...