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MoneyGaming raises the stakes in the online gaming market with £1 million marketing spend

With big marketing spend and big names, The Money Gaming Corporation launch www.MoneyGaming.com this June to shake up the online gambling world! MoneyGaming is the world’s first online skill games portal where users can play for high stakes and will launch with a £1m above and below the line campaign. The five strong in-house marketing and creative team will be lead by Marc Shine and the new ad campaign entitled ‘Put your money where your mouse is!’ launches in July 2005.

The MoneyGaming team will launch with a print media and online campaign. After the summer the team will launch its tube, poster and taxi campaign and International campaigns will follow, with specific attention paid to North America/ Europe and the Far East.

MoneyGaming are determined to set a new benchmark in the online gaming market. Unlike online gambling sites that are all based around games of chance (Poker, Roulette, Blackjack etc) MoneyGaming.com only provides games of skill, so the better you play, the higher your chances of winning. Play against people from all around the world; you choose the game and we will give you the opponents! Alternatively, you can even choose the option of challenging friends and family in private games rooms, where you decide who you play against! The games include everything from backgammon, chess, word games (e.g. Scrabble and crosswords), to various classic board games, including checkers, Othello and Solitaire. You can even choose games such as pool, Battleships and mini-golf!

The cutting edge player-to-player software has been developed at cost of over £10m, and MoneyGaming is pursuing UK and US patents for several betting and functionality related technological innovations. What’s more, and in contrast to online gambling sites, MoneyGaming.com is not gambling according to UK and US law, thus allowing the company to be based in the UK

Head of Marketing, Marc Shine confidently stated: “Online gambling has clearly become a part of everyday life, with the industry worth in excess of $6bn per year. ‘Skill gaming’ is set to be fastest growing sector by 2007 and MoneyGaming will be the world’s dominant online skill gaming brand. “We plan to invest significant amount in marketing over the coming years and have already achieved 150,000 pre-launch sign-ups”

The Internet Gaming market is experiencing rapid growth, and is currently the premier activity online in regards to session time. With 6 out of 10 adults in the UK already spending a minimum of £50/month on online gambling1, MoneyGaming.com aims take a large share of this market with a much more fun and fair offering. There are already millions of internet searches per month relating the MoneyGaming.com offering – ranging from like ‘play backgammon online’, to ‘play chess for money’.

The worldwide market for online games will reach $9.8 billion in 2009, representing a 410% increase over 2003 revenue of $1.9 billion.2 With its unique blend of captivating games, betting availability and challenging nature, MoneyGaming.com is set to lead the growth of the online gaming market.

MoneyGaming – Why Gamble, when you can play better and win?, no games of chance, just games of skill

1 The Times newspaper
2 Datamonitor
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Notes to Editors
• MoneyGaming will launch in late June. Please contact OutinPR for official date.
• Website address – www.moneygaming.com
• MoneyGaming will soon release details of significant strategic partnerships with a number of household brands, including national newspapers, magazines and web portals.
• MoneyGaming take between 2% and 10% of the total prize money for facilitating the game
• Please contact OutinPR to arrange website access and complementary vouchers to play with
• Interviews with Marc Shine are available upon request

Please contact OutinPR with you queries -

Greg Wixted or Pritesh Mody @ Outin PR
Greg on 07753 930 936 or Pritesh on 07961 177 143
E-mail: greg@outinpr.co.uk or pritesh@outinpr.co.uk
Office: 08707 040 110