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Award-winning social sharing ecommerce platform Gloople has secured £150,000 from investors in its seed funding round, pushing the value of the company to £1m in less than two years, and opening the door to UK-wide market expansion.

The backing of syndicate London Business Angels, who provided £130,000 as part of the Seed Enterprise Investment Scheme (SEIS) investment, confirms the innovative London-based Startups 100 company as a serious player in the future of ecommerce. Gloople will now focus on the development and launch of its SaaS (software-as-a-service) platform to over 4.5m businesses across the UK.

The SaaS platform will allow customers to build their online store for free, integrating social commerce tools and ensuring products are visible across website, mobile, Facebook store, eBay & Amazon sites. The platform can be white-labelled and is controlled via a single CMS system, giving retailers full control of their brand and sales activity....

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