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Great British Chefs (GBC), the premium digital food publisher, today announced the launch of their new socially enabled user generated content (UGC) competition platform. Designed to enable a brand partner to leverage their exposure across Great British Chefs’ digital channels, it offers a unique immersive experience to engage consumers with their brand.

The user–generated competition encourages foodies to upload images of recipes based around a creative challenge set by GBC. The challenges vary from uploading photos of mighty breakfasts, decadent chocolate desserts, the best seasonal produce found at farmers markets to hearty Sunday roasts and tempting afternoon teas.

Users submit their images which are automatically posted within a branded photo gallery, where visitors are encouraged to ‘Like’ their favourites – this ‘Like’ as well as registering their vote simultaneously appears on the user’s Facebook timeline. Users are encouraged to share...

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