GrowTraffic Ltd
For thirty-odd years, we have built websites, funnels, navigation systems and content with one clear goal in mind. Get people to arrive. Get them to look around. Guide them gently to where we want them to go. It has shaped the way we think about marketing, design, search and user experience. Yet quietly, almost without anyone realising, that world is beginning to disappear.
Artificial intelligence is not simply another layer added on top of the web. It is starting to replace the experience of the web itself. Instead of searching, clicking, comparing and browsing, people will increasingly ask AI to handle things for them. In response, the AI will create the interface, not the website. It will generate, on demand, a personalised view designed specifically for that individual at that precise moment, using information drawn from across the entire internet.
In many cases, it will be clearer than most websites. It will be faster...
