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ALMOST HALF OF THE UK WORKFORCE IS "OUT OF OFFICE" - MOBILEPA IS THE ALTERNATIVE

Sirenic, provider of mobile email service, MobilePA, today revealed the results of a survey carried out in conjunction with leading technology news and reviews site, Pocket-lint.co.uk, which suggests that almost half of the UK workforce depends upon the “out of office” function to deliver an automated response to emails received in their absence.

Of the 49% of respondents that rely on this email function, 57% said that they switch their “out of office” on when they’re on holiday, 37% when they take a day off, and 5% when they’re out to lunch.

Commenting on the results of the survey, Bertrand Lipworth, Chairman of Sirenic, said: “The “out of office” function should not be seen as a long term solution or substitute to a prompt and personalised email response. Given that the role of email in communications has become as important as the telephone, if not more so, and that businesses are increasingly demanding in terms of response times and contact levels, it is essential that a more appropriate solution be adopted.

He added: “In order to maintain an appropriate work/life balance, which avoids workers feeling stressed about returning to the office to deal with a massive backlog of emails, HR departments should investigate mobile email solutions, such as that offered by MobilePA, as a way to enable greater flexibility for workers whilst maintaining the highest standards in business communications.”

With industry research* predicting that about 40% of people with a business mobile phone (about 21 million in Europe) will use mobile email by 2008, it is clearly time to put the “out of the office” function in the recycle bin!

*Taken from an Analysys report “Western European Mobile Forecasts and Analysis 2003-2008”, published March 2004.

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Notes to editors

About MobilePA
MobilePA is a mobile email service from Sirenic, available to virtually any device i.e. mobile phone, smartphone, PC, laptop or PDA depending on how the user chooses to access information and their location. MobilePA offers email that is prioritized, fully indexed with a searchable archive of more than 10,000 emails accessible from the mobile device, with additional functions such as email text converted to voice and the ability to reply to emails orally, enabling the user to access and to respond whilst on the move. MobilePA also delivers internet content and user relevant news feeds. A full list of benefits is available at: www.mobilepa.com

About Pocket-lint.co.uk
Pocket-lint.co.uk is the leading gadgets, gear and gizmos site in the UK, receiving 1.5 million page impressions a month. The site covers everything from digital cameras and mobile phones to home appliances and boys’ toys. Visit the site at: www.pock-lint.co.uk
For further information contact:

Vicky Hayden / Peter Fitzpatrick
hbl media
020 7612 1830
vicky@hblmedia.com / peter@hblmedia.com

Bertrand Lipworth / Ian Lynes
020 7235 1005 / 02380 574744
Sirenic
blipworth@sirenic.com / ian_lynes@sirenic.com