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Rosetta Stone Launches Multilingual Customer Call Centre

LONDON/BOXTEL – Rosetta Stone, a leading provider of e-learning and CD-ROM based language learning, is opening a new multilingual customer call centre in Boxtel, which is provided by HECC Alliance, the Dutch-based specialist in outsourced multilingual customer contact centres.

Operational from November 2005, Rosetta Stone’s call centre will handle sales and customer calls from the EMEA (Europe, Middle East and Africa) region and has the capacity to seat up to 200 call centre operatives, who will eventually provide customers with multilingual support in 12 different languages, including French, German, Italian, Spanish and Dutch. The call centre will provide customer, technical and sales support and be open during weekdays between the hours of 09.00 hours to 18.00 hours CET (Central European Time).

This strong multilingual support for customers will help drive an improved enquiries to sales conversion rate for the company’s language learning products and, by providing a better overall customer experience, it is also hoped that the call centre will be instrumental in developing a steady flow of powerful “word of mouth” customer recommendations for the Rosetta Stone brand.

Commenting today, Michael Lefante, Rosetta Stone’s EMEA Marketing Manager said, “The opening of this call centre is a natural progression for Rosetta Stone, as the company further develops its presence across the EMEA region. Being a provider of e-learning language courses, multilingual customer support is key to our business strategy and therefore this partnership with HECC Alliance is a further sign of Rosetta Stone’s commitment to providing the highest levels of service.”

Steve Abdoelhamid, Director Marketing & Sales at HECC Alliance, added, “Relative to the UK, the multilingual call centre market is more developed in the Netherlands and, as one of the country’s first multilingual call centre providers, we are delighted to be able to provide Rosetta Stone with a highly competitive and scalable call centre solution.”


Media Contacts for Rosetta Stone:
Peter Fitzpatrick / Vicky Hayden
hbl media
+44 (0)20 7612 1830 /

Notes to Editors

About Rosetta Stone

Rosetta Stone is the leading provider of on-line and CD-ROM based language-learning courses. The e-learning courses are based on a dynamic immersion methodology which means that they are fully interactive and use thousands of real-life colour images to convey the meaning of each spoken and written phrase in the programme. The programme’s carefully sequenced structure, written texts and extensive use of native speakers helps the user to attain proficiency quickly, without memorisation, translation or tedious grammar drills. Teaching 29 languages to millions of people in over 150 countries worldwide, Rosetta Stone is the key to language learning success.

Rosetta Stone offers instruction in the following languages: Arabic, Chinese (Mandarin), Danish, Dutch, English (U.K.), English (U.S.), Farsi (Persian), French, German, Greek, Hebrew, Hindi, Indonesian, Italian, Japanese, Korean, Latin, Pashto, Polish, Portuguese (Brazil), Russian, Spanish (Latin America), Spanish (Spain), Swahili, Swedish, Thai, Turkish, Vietnamese and Welsh.

About HECC Alliance

HECC Alliance is a European customer contact centre, specilising in the technology industry since 1994. It is one of the first multilingual contact centres of its kind.

As a European contact centre, HECC Alliance is a recognised and respected provider of outsourced technical support and customer care services to leading technology companies. The service portfolio includes marketing & sales support, logistics and fulfillment, technical helpdesk support and customer service up to customer retention programs. The client list includes producers of IT-related products and consumer electronics. HECC has successfully provided customer care services in 12 languages to 16 European countries for the past 11 years.