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Sirenic Group, the mobile email and data management company has granted Cellempower, the Dubai based “one stop shop” mobile data and mobile value added services provider, exclusive rights to distribute its MobilePA software in the United Arab Emirates and Bahrain, and non-exclusive distributorship rights in other Middle East regions.

Last month Sirenic signed an agreement with Cellcom Plus to distribute Sirenic’s products in India and Pakistan and this agreement is part of Sirenic’s plan to seek extensive international distribution for its products.

Cellempower will offer Sirenic’s products/services on either a packaged or stand-alone basis to telecom operators and enterprises in the GCC (Gulf Cooperation Council) states and Middle East markets, in which there is a soaring demand for high end wireless applications and solutions. The contract, signed for 18 months, will enable Cellempower to sell MobilePA to telecom operators, enterprises and SMEs, as well as to consumers and small office/home office users.

Commenting on the agreement, Bertrand Lipworth, Chairman of Sirenic, said “The GCC states and the Middle Eastern markets are dynamic regions for growth in wireless telecom technologies, given widespread market deregulation and competition and therefore offer great potential for Sirenic. With expertise in this field and extensive local relationships, Cellempower will enable Sirenic successfully to tap into these promising markets. We view this agreement as another step towards gaining broad international distribution for MobilePA.”

Dr Amor Ben Dhia, Founder and CEO of Cellempower, added: “Cellempower is constantly seeking to provide the best products for its customers in the mobile applications arena and is therefore pleased to have been granted exclusive distribution rights for Sirenic’s MobilePA. The service has already been very successful in the UK and we are confident that there will be significant demand for this mobile email, data and voice access enabled service in the GCC states and Middle East markets. MobilePA had the capacity to improve the customer offering and contribute to an increase in ARPU for telecom operators”.


About Sirenic
Sirenic Group is a UK based software company that has developed MobilePA, a proprietary and unique mobile email and content management service, available on virtually any device i.e. phone, mobile phone, smartphone, PC, laptop or PDA, depending on how the user chooses to access information and their location. MobilePA offers email that is fully indexed with a searchable archive of more than 10,000 emails accessible from the mobile device, with additional functions such as email text converted to voice and the ability to reply to emails by voice, enabling the user to access and to respond whilst on the move. Email can also be prioritised through heuristic usage as well as ‘pushed’ or delivered through SMS. MobilePA also delivers internet/intranet content, user relevant news feeds and can be integrated with CRM systems. More information can be found at: and

About Cellempower
Cellempower was formed in December 2004 in Dubai Internet City with the aim of providing mobile value added platforms, mobile applications and content and mobile marketing services primarily to the ME&A countries. Cellempower offers telecom operators a suite of ‘one stop’ messaging platforms, mobile applications and customised content and offers companies end-to-end mobile marketing services and mobile applications. Cellempower is in the business of developing and marketing a large comprehensive portfolio of products and solutions. More information can be found at:

For further information, please contact:
Vicky Hayden, PR Consultant, hbl media
Tel: +44 20 7612 1830; email

Bertrand Lipworth, Chairman, Sirenic Group Limited
Tel: +44 20 7235 1005; email:

Dr Amor Ben Dhia, President & CEO, Cellempower Limited
Tel: +971 4 297 4100; email: