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2007: The Year for a New Language

• 66% of people would like to learn a new language in 2007
• French, Spanish and Chinese (Mandarin) top the list
• Travel and improved career prospects biggest motivating factors

Giving up smoking, starting a new diet, or going to the gym have always been popular resolutions to make on New Year’s Eve. This year, however, according to a survey of over 300 people commissioned by language software provider Rosetta Stone, learning a new language is a top priority, with 66% listing it as a resolution they plan to make.

French topped the list - with 23% claiming it is the language they would most like to learn, followed by Spanish at 20%. Chinese (Mandarin) came in third at 15%. This is no surprise, with trade between the UK and China on the rise, and the Beijing Olympics on the horizon for 2008.

Being able to communicate while travelling (38%) and improved job prospects (29%) were the biggest motivating factors cited by those planning to learn a new language in 2007.

Having more than one language has been shown to improve one’s career prospects: 75% of bilingual people surveyed by Rosetta Stone at the Language Show in London this November claimed that knowing an additional language had helped further their careers.

Michael Lefante, spokesperson for Rosetta Stone EMEA says:
“More people are realising the many benefits that come with being able to speak a second language. In addition to improving communication, learning a language can increase mental agility, develop problem solving skills and enhance cultural understanding. With advances in technology making language learning easier than ever before, it is a resolution worth making.”

Despite good intentions, many people regularly fail to stick to their New Year’s resolutions. Certain methods could be employed to improve one’s chance of success.

5 top resolution keeping tips

1. Choose a resolution that’s meaningful. Resolve comes easier when it is focused on something specific. For example, instead of choosing ten goals to work on, select just two that are most meaningful and that you are more likely to complete. This will help you stay on task.

2. Be realistic. Everyone has setbacks, so don’t give up if you break your resolution during the transitional period. Give yourself time to change, and treat yourself fairly. It takes time to incorporate new habits into your lifestyle. If you have a setback, stop and think about what may have caused you to slip, and then plan a way to get back on track. Change doesn’t happen instantly—it’s a process.

3. Make resolutions as a family. Having a common goal allows family members to support one another in keeping the resolution, and gain quality together time in the process. For example, if your family resolves to learn Spanish before a holiday to Spain, carve out some fun time by preparing a Spanish tapas-style meal together while speaking the new language.

4. Have a buddy. Recruit a friend or co-worker, beyond a family member, who can offer additional support when the going gets tough. Having a buddy also means you have another person who is aware of your goal, which can be a motivating factor as well.

5. Focus on what your life will be like when you have met your goal. Motivation comes from envisioning how you will benefit from the change. When the going gets tough, think about how your life will be better. For example, will you be living in France? Will you have an exciting new job? Use this vision to spur yourself on towards your goal.

For further information please contact:

Heather Baker/ Kathryn Hughes / Christopher Warner
020 7612 1830

About Rosetta Stone (

Rosetta Stone is the leading provider of online and CD-Rom based language-learning courses. The courses are based on a Dynamic ImmersionTM methodology which means that they are fully interactive and use thousands of real-life colour images to convey the meaning of each spoken and written phrase in the program. The programme’s carefully sequenced structure, written texts and extensive use of native speakers helps the user to attain proficiency quickly, without memorisation, translation or tedious grammar drills. Teaching 30 languages to millions of people in over 150 countries worldwide, Rosetta Stone is the key to language learning success.