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GIVE YOUR KIDS THE TOOLS TO COMPETE IN THE GLOBAL JOB RACE

The dramatic decline in the number of students learning foreign languages at schools, revealed by the latest GCSE results, further highlights that parents can no longer rely on the education system to equip their kids with the language skills necessary to compete in today’s global job market.

With the new school year now in full swing, it is important for parents to consider the implications of their kids graduating with little or no foreign language skills and seek alternatives that will put them ahead of the rest.

Schools in the UK are not encouraging students to study languages and since the government scrapped compulsory language education in schools past the age of 14 in 2004, there is little opportunity.

According to research compiled by the European Commission in 2005, the UK is ranked as one of the lowest countries in Europe in terms of its foreign language proficiency - only 30 per cent of the UK population speaks a second language, as compared to 60 per cent and even 90 per cent in other European countries. This is what UK graduates have to compete with.

In addition, a recent report compiled by CILT, The National Centre for Languages, stated that the UK's weakness in foreign language proficiency is severely hampering its ability to trade effectively in today’s globally competitive climate. In over 20 per cent of cases, it was blamed for the loss of business.

The report also revealed that only one third of UK graduates would feel confident working abroad, while EU expansion and the opening up of emerging markets, such as China, present a huge opportunity for job seekers.

Steven Wines, Managing Director for Europe at Rosetta Stone said, “Parents and students need to take a proactive approach to language learning because they look set to lose out to their European counterparts in the employment race.”

“The Rosetta Stone Dynamic Immersion™ method for language learning is based on our belief that the most powerful way for anyone to learn a language is the way we learn our mother tongue as children and that this can be replicated successfully through interactive technology.

“Second language skills will open up doors and offer UK students broader career prospects and equip them with tools to compete on an international stage. They can also greatly increase children’s confidence throughout life, both in the office and on the playground.

“Not only is our interactive software the easiest and fastest way of learning a language, it also provides for an enjoyable and engaging experience that will put children and adults alike, on the path to success.

“It would be a shame to let the lack of language learning opportunity at school, affect our children’s futures. Parents now have the chance to engage with their children in the positive side of learning, and what better time to start than at the beginning of a new school year?”

-ENDS-

Media Enquiries:

Justyna Gnyp, hblmedia, 0207 612 1830, justyna@hblmedia.com
Becky Barr, hblmedia, 0207 612 1830, becky@hblmedia.com