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Rosetta Stone Appoints Steven Wines As MD For Europe

Language learning software provider and world leader in its field, Rosetta Stone Inc., has appointed Steven Wines as Managing Director for Europe.

Wines, based in the London office, will manage the company's operations throughout the United Kingdom and Europe. His responsibilities will include developing and supervising the implementation of the firm's European strategy, and its local sales and marketing initiatives. Wines will also manage the Rosetta Stone UK and German websites, product fulfilment, operations and financial systems.

“I’m excited to join a company that has such a pioneering approach to language learning, I have always been a keen advocate for language study, and having learnt four languages myself, I believe the Rosetta Stone acclaimed Dynamic Immersion™ method remains the fastest and easiest way to learn a foreign language. The method is based on the way we learned our first language as children. It is a natural, flexible way to learn and I am keen to be a part of the future of such an innovative company,” commented Wines.

Prior to joining Rosetta Stone, Wines was chief executive officer of Home Learning College. Under his management, the company grew to become the UK’s largest private distance training provider. He also held the position of managing director at The English Language Centre, an international language training company.

Wines has nearly 20 years business management experience, including roles in Japan, Russia, Spain and Greece. He also has extensive experience in business dealings in the Far East, South America and Africa. He holds a Masters in English Language and Literature from Oxford University and a Diploma in Marketing.

Eric Eichmann, Chief Operating Officer of Rosetta Stone, stated, “Rosetta Stone is delighted to welcome Mr. Wines to the company. With his background in educational and language learning management, Steven is in an ideal position to drive the business forward, not just within the UK but across Europe.”


About Rosetta Stone (

Rosetta Stone is the leading provider of online and CD-Rom based language-learning courses. The courses are based on a Dynamic Immersion TM methodology which means that they are fully interactive and use thousands of real-life colour images to convey the meaning of each spoken and written phrase in the program. The programme’s carefully sequenced structure, written texts and extensive use of native speakers helps the user to attain proficiency quickly, without memorisation, translation or tedious grammar drills. Teaching 30 languages to millions of people in over 150 countries worldwide, Rosetta Stone is the key to language learning success.

For further information, please contact:

Becky Barr
t: 020 7612 1830