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Hada Labo Tokyo Super Hydrator Lotion

Japan’s top-selling skincare brand is asking UK women to add a new step to their skincare routine and be rewarded with hydrated, glowing, healthy-looking skin.

Research carried out by Hada Labo Tokyo revealed that almost 60% of women said their skin was dry or dehydrated*.

Hada Labo, Japan’s top-selling skincare range, believes there’s hydration – and then there’s super-hydration. Its Super Hydrator Lotion is formulated with three types of hyaluronic acid (HA) to make sure the molecules, which can retain up to 2,000 times their weight in water, don’t just work ON the skin, but also deeper IN the skin. The matching lotion in the anti-ageing range contains four HAs and was shortlisted as a Moisturising Superhero in last month’s 2019 Beauty Awards with ASOS.

The fragrance-free, non-comedogenic lotion, helps dehydrated and sensitive skins regain their plump and healthy...

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