Skip nav

Since its formation early in 2011, the International Customer Reference Program Community has developed rapidly, attracting customer reference program managers and marketing practitioners from across North America and Europe. The organisation has now announced its first conference, taking place on the for 14th-16th May 2012 at the Hotel Marlowe in Cambridge Massachusetts (USA).

Driven by the growth of inbound marketing techniques and solution selling practices that demand digital content and evidence of success, a wide variety of service oriented companies are placing increased emphasis on gathering and documenting customer experiences that can be shared with others.

Inbound marketing is most effective as part of a digital marketing strategy, and like many such innovations it has been led by the IT industry. Membership of the International...

Read full release