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Interview Requests: Crabbie’s Unveil Diamond Encrusted Trophy for 2014 Grand National

The 2014 Crabbie

Interview Requests: Peter Eaton Snr. Deputy Chairman at Halewood International, owners of the Crabbie's brand.

Crabbie's unveil the 2014 Crabbie's Grand National Trophy.

Crabbie’s, the official title sponsor of the Grand National, has unveiled the exciting new Crabbie’s Grand National Trophy ahead of the 2014 race taking place tomorrow 5th April.

The 2014 Crabbie’s Grand National Festival features a record £1million purse and the new trophy has been designed to usher in a new era for the world’s greatest steeplechase.

Designed by the British Fine Jeweller Boodles, in partnership with Crabbie’s, this year’s trophy showcases an angular, minimalistic design in the form of a horse’s head, reflecting the modern approach that Crabbie’s will bring to the 2014 Grand National Festival. With a walnut stand and over 2,000 grams of sterling silver, both featuring clusters of 5.21 carat diamonds, the bold design has been brought to life using only the finest materials and craftsmanship.

Peter Eaton Snr., Deputy Chairman at Halewood International said: “As the new title sponsor, we commissioned the design of this trophy with the aim of being completely different to previous years. Having won the Grand National ourselves in 2004 with Amberleigh House, we wanted to have a completely new style of trophy to hand over to the winner in our inaugural year as title sponsor. This trophy is one way we are looking to put the Crabbie’s mark on the world’s greatest steeplechase.”

Michael Wainwright, managing director of Boodles said: “We are delighted to have designed a stunningly different trophy for this year’s sponsor Crabbie’s who, like Boodles, also have their head office in Liverpool. This year’s trophy, incorporating diamonds, demonstrates the contemporary design and fine craftsmanship that we are known for today.”

Press enquiries:

For interview Requests or samples please contact
Charlotte Rutherford on 07531 948269 / James Hickman 07833 452 919 or Tom Hemingway 07865 599 502 at Hatch Communications 01943 855 630 or email crabbies@hatchpr.co.uk

Notes to Editors

Crabbie’s Alcoholic Ginger Beer is made from a unique recipe that has four secret ingredients, which coupled with the steeped ginger, give the drink its sparkle, crispness and its uniquely ginger and refreshing difference.

First run in 1839, the Grand National is a historic steeplechase and is still considered, to this day, to be a highlight of the annual sporting calendar. Crabbie’s Alcoholic Ginger Beer is the title sponsor of the Crabbie’s Grand National Festival and the sponsorship encompasses all events taking place throughout the Grand National Festival.

For more information please visit
www.crabbiesgingerbeer.co.uk / www.crabbiesgrandnational.co.uk

Be Drinkaware – Crabbie’s Alcoholic Ginger Beer is a supporter of DrinkAware and is a Portman Group signatory. Drink Crabbie’s Alcoholic Ginger Beer responsibly.
www.drinkaware.co.uk
http://my.drinkaware.co.uk