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Hillside Beach Club on Instagram

Hillside Beach Club , a 5* resort in Fethiye, Turkey, has captured the imagination of avid Instagram users the world over with a creative social media campaign that resulted in over 25,000 entries and its followers rocketing from 11,000 to 29,000 in 3 weeks.

Keen to showcase its creativity, Hillside Beach Club announced its hunt for Chief Instagram Officers; a specially created role offering savvy travellers the chance to spend a week on site managing the resort’s Instagram account. Consumers applied through the social media platform.

To enter, users were invited to post their very best beach shots with @hillsidebeachclub under the...

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