EMD UK, the national governing body for group exercise, has today announced the appointment of Dan Rees as its new Chief Executive Officer.
Dan joins the organisation with more than 25 years’ experience across the health, fitness and education sectors. He will take up the role on 1 September 2025.
Dan started his long-standing career as an instructor and transitioned through working with operators to holding senior leadership and advisory positions at some of the UK’s leading education, awarding and community provision providers. Dan brings a unique perspective that bridges both the needs of exercise instructors and the wider demands of policy and education.
With a career spanning commercial, charitable and government-funded organisations, Dan is known for his passion for the sector, scaling organisations, building commercial success, and championing equal access to physical activity.
From leading initiatives at Central...
