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Online sex magazine is launching a study into loss of libido, which is the number one sex complaint amongst women according to sex therapists. Reports by Relate show a 240% increase in the number of couples seeking help for loss of desire between 1996-2002, and The Kinsey Institute’s latest findings suggest that women today are having less sex than their grandmothers.

The study involves an online survey in collaboration with fertility clinic in Switzerland. Participants are charting their menstrual cycle for 50 days noting peak days for sex drive to see if this correlates with a natural rise in luteinizing hormone (LH) levels at ovulation. Preliminary research at...

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