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Women entrepreneurs go back to the drawing board Women’s Enterprise Day event highlights growing number of female inventors [London: Wednesday 19th November, 2008]

Women entrepreneurs are making the most of the tough recruitment environment to pursue their own inventions and ideas, according to research announced today by invention development company Innovate Design. In a tightening industry, women are turning increasingly to their own creativity as a means of making ends meet. Despite the innovation industry?s male-dominated stereotype, Innovate?s figures show a dramatic 28% increase in women contacting the business looking for help to develop their ideas.

According to Innovate Design’s Proprietor, Alastair Swanwick, the rise is partly due to the popularity of entertainment programmes such as „Dragons? Den? and „What?s the Big Idea?. “This kind of positive PR is instrumental in inspiring, motivating, and encouraging new ideas and businesses,” he...

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