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LONDON, 3 April 2013 – International SOS is proud to announce the launch of the new global brand “Aspire Lifestyles”.

Aspire Lifestyles is the highly-anticipated strategic merger of several of the world’s premier loyalty, concierge and assistance solutions providers: International SOS’s Worldwide Enhancement business, VIPdesk (USA and UK) and EMSM (Korea).

Drawing upon the collective strength of nearly three decades of loyalty, concierge and assistance heritage, Aspire Lifestyles will provide its clients richly customised services, powered by unmatched technology and delivered by an experienced team of over 900 Concierges & Brand Ambassadors, who speak over 90 languages and dialects, delivering around-the-clock service via 19 Concierge Centres around the globe.

With the largest integrated, directly owned and managed global footprint, Aspire Lifestyles provides over 60 million of our clients’ customers with an unmatched degree of local...

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