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England’s World Cup Qualification Sparks £1Billion Betting Frenzy, Bristol, England (September 09, 2009) – England’s qualification to the 2010 World Cup South Africa could mean up to £1billion in betting turnover for UK bookmakers according to Online Betting Specialists

Research carried out by finds that England’s qualification will make the 2010 World Cup one of the biggest betting events in history. “Bookies are feeling the pinch just like everyone else, and after a few bad results this year, they’re praying England go all the way to the final. The World Cup could be the first betting event to break the £1billion barrier. It’ll be like the Grand National every day for a month for the bookies” said Antony Portno, CEO of Online Betting Specialists

But whilst bookies are celebrating England qualifying, if they win the tournament this could mean one of the biggest payouts in history. “ If they do go all the way and lift the trophy, we’ll smile bravely and hide our tears as we pay out mega bucks to patriotic punters. After all, we’ll have another 44years to save up for the next World Cup payout”, said Graham Sharpe, Communications Manager, William Hill.

England’s qualification could make a big difference to the smaller online bookmakers. With 30% of World Cup bets reportedly being on England, the bookies are praying for England to make it to the final and then lose out on penalties.

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For more information:
Sinead Lambert
Online Marketing Manager