Traid’s ‘Closet Clear Out Challenge’ campaign has exceeded expectations with extensive celebrity and public support & launch ‘Traid Treasures’ with silent auction this week.
Celebrating 25 years as London’s leading fashion charity, this September saw Traid launch their largest campaign to date, their ‘Closet Clear-out Challenge’. Backed by a host of celebrities that grew throughout the campaign including Sophie Ellis-Bextor, Erin O’Connor, Sharon Horgan, Laura Bailey, Caryn Franklin MBE, Michelle Dockery, Gilles Peterson, Patrick Grant, Jim (aka Vic Reeves) & Nancy Moir all supporting the campaign.
Traid’s aim was to generate the ambitious target of 250,000 garment donations throughout the month of September which they surpassed by reaching just under 300,000 in total. These donations equate to 92,480kg of clothing being put back into circulation to be resold and reworn, equalling 786 tonnes of CO2 emissions, (roughly the same as taking around 596 cars...
