MX Player, the world’s largest local video player and one of India’s biggest OTT providers with over 175 million monthly active users and 70 million daily active users, has become the latest platform to secure streaming rights to the award-winning race drama 'No Shade' from BUFF Originals - the production arm of the British Urban Film Festival. Today's announcement follows the recent launch of Clare Anyiam-Osigwe's debut feature on Amazon Prime Video which has over 100 million subscribers worldwide.
MX Player is owned by Times Internet, the digital media management arm of The Times Group, India's largest media conglomerate. Users of the app in the SAARC territories of Afghanistan, Bangladesh, Bhutan, India, Maldives, Nepal, Pakistan and Sri Lanka will be able to watch the film offline with a number of streaming and download options also available. The non-exclusive deal was brokered by Idea Media Sales which handles international distribution for No Shade. US sales...
