Embargo - 8 am on Tuesday 22nd October 2024
MandM, the online retailer specialising in discounted fashion, sports, and outdoor brands, has launched the first series of live shopping events on Facebook and Instagram in collaboration with Sprii.
The retailer hosted its first Facebook and Instagram live event earlier this month, during which users accessed a stream live from the MandM head office. The event allowed viewers to purchase a range of MandM’s best-selling men’s and women’s coats and jackets directly from the live stream.
The session was powered by tech platform Sprii. This live shopping tech company enables retailers to sell directly to consumers via a smartphone or desktop by inviting them to enter shop codes into a comment section. During the MandM event, customers were also able to ask questions and enter competitions in the same way.
Tom Goode, Customer and Ecommerce Director at MandM, said: “We're excited to...
