tooth enamel is naturally porous and can absorb the tannins in tea, leading to unpleasant brown discolouration of your teeth

Wednesday, 11 April 2018

• National Tea Day 21st April
• 165 million cups of tea drunk each day
• Tea can cause discolouring of teeth

Brits favourite brew gets its day in the sun on 21st April as the nation celebrates all things Tea. A whopping 60.2 billion cups are drunk each year in the UK alone and two of the top three destinations for a first date are coffee & tea shops. But are we damaging our teeth with our number one beverage of choice?

Tea is worse for staining your teeth than coffee due to staining compounds theaflavins, thearubigins, theabrownins. The more fermented the tea, the worse the staining will be. This process is different to coffee roasting, which relies entirely on heat to break down the beans.
High levels of tannins found in tea can lead to discolouration of the teeth. Tannic acid creates plaque on your teeth and causes yellowing.

In a recent survey conducted by dental brand White Glo, 46% of brits were found to notice people with bad teeth and 45% said they found people with whiter teeth more attractive.
In the same survey, almost a third (31%) of us said we were unhappy with the colour of our teeth. So, does all this mean we have to put down our tea cups forever?
White Glo’s dental expert, Jordan Kirk, says that both regular and fruit tea can have negative effects on the colour and health of your teeth: “tooth enamel is naturally porous and can absorb the tannins in tea, leading to unpleasant brown discolouration of your teeth”.

Thankfully, White Glo has developed a revolutionary Coffee & Tea Drinkers Formula toothpaste to tackle this everyday problem and keep your teeth white. The toothpaste contains Micro Polishing Particles to target discolouration and yellowing on the tooth enamel caused by consumption of tea over time. This formulation also has a MICRO WAX shield coating to protect your tooth enamel from tea and coffee staining.

The White Coffee & Tea Drinkers Formula is available now at your local Boots, Tesco, ASDA, Morrisons and Superdrug or via Amazon.com. For more information visit www.whiteglo.com. You can also follow White Glo on social media by searching White Glo UK.
So, stick the kettle on, and enjoy a brew safe in the knowledge your teeth with be just fine.

ENDS

For additional comment or imagery to accompany this release please contact Jack on jack@kincomms.com or Tom on tom@kincomms.com or call 02039587085.

Notes to Editors:
Coffee & Tea Drinkers Formula samples are available for press.

UK Stockists include; Boots, Superdrug, ASDA, Tesco and Morrisons.

White Glo was first established in Australia in 1993 and was the first company to introduce teeth whitening products to the Australian market. White Glo is one of the market leaders in Australia’s whitening toothpaste and teeth whitening industries. White Glo products are now sold in the United Kingdom, South Africa, Russia, Singapore, China, Hong Kong, Japan, Middle East, New Zealand, Papua New Guinea, Greece, Philippines and Cambodia.