Skip nav

UK's First Makeover Bar Launches in Liverpool at new Debenhams


For Immediate Release
Tuesday, 27 May 2008

new<id, the UK’s leading authority on makeovers brings a break through concept to Liverpool: new<id backstage, the UK’s first makeover bar offering both blow dries and make-up application. new<id backstage will offer for the first time a one stop destination to achieve the hottest catwalk trends in make-up and hair directly to customers at the new Debenhams Liverpool.

new<id backstage makes its UK debut at the brand new super stylish Debenhams Liverpool (opening 29 May 2008) which has an entire section devoted to beauty services including a brow bar, nail bar, tanning booth and expert hair styling and make up application from new <id backstage. new<id backstage brings ‘Sex and the City’ glamour straight to the heart of Liverpool. Whether preparing for a hot date or a night on the VIP list for the latest bar launch party – new<id backstage provides a one stop destination to have your hair expertly styled and make-up flawlessly applied by one of our team of seasoned hair and make-up professionals.

“We are absolutely thrilled to be working with the Debenhams and Redken team to launch this stylish new concept exclusively at the new Liverpool location as fashion and beauty are priorties in this glamourous city. Our aim is to take the stress out of looking your best. new <id backstage makes keeping up a polished appearance easy and accessible ”, explains Kelly Colman, Director, new <id.

With a menu of six hair and make-up styles detailing the latest key trends the experts at new<id backstage will guide and advise clients, tailoring the best of the season’s new trends into an individual look that compliments your own style whether it’s learning how to achieve a key look like smokey eyes or a complete overhaul new<id backstage will deliver.

This is the first chance to experience the latest catwalk looks in Liverpool so whether you want red-carpet glamour, natural understated beauty or a sun-swept supermodel look, new <id backstage can recreate the image you want, leaving you catwalk ready and good to go in less than 30 minutes...

Notes to Editors:

• Kelly Colman, Director, new<id backstage is available for interviews on this breakthrough concept and services.

• Rupert Kingston, Make-up Artist and Creative Director, new<id cosmetics is available for interviews and seasonal tips relating to make-up.

• Simon Currier, Hair Stylist and Manager, new<id backstage is available for interviews and seasonal tips relating to hair

For further information or to arrange an interview please contact:

Linda Land or Fiona Durkin
new<id backstage press office
phone:020 7415 7081