As fashion retailers fight to survive in a recession that is changing the face of the high street, one innovative fashion company, Captain Tortue is reversing the trend with the soaring success of it’s children and women’s direct sales fashion business.
The women’s wear brand, Miss Captain, is a sparkling formula of high quality, catwalk directional clothes that layer to create a multi-seasonal wardrobe - all at affordable prices. Amid the high street gloom, this range has struck a chord with women who increasingly prefer to combine socialising and shopping from home.
Miss Captain was launched in September 2008. Their team of consultants achieved just under £1 million in sales during September to December 2008 - one of the most difficult trading periods ever experienced by high street fashion retailers. The average spend per customer is an astonishing £107 (Feb 09).
This success was mirrored by their children’s brand, Captain Tortue....