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Events are big business. Every year an estimated £390 billion is spent globally on corporate events from trade shows to networking opportunities to online webinars.

Recognising a niche for know-how specific to marketing events, chartered marketer, trainer and speaker, Luan Wise shares her secrets of successful event marketing in her latest online tutorial on global online learning platform, LinkedIn Learning.

“Events are such a great marketing tool – whether you’re attending or hosting,” says Luan, whose previous six marketing tutorials on LinkedIn Learning have been viewed more than 300,000 times to date.

“They offer a unique opportunity to showcase your business and personality, educate customers and engage with them on a different level; by humanizing your brand, events will help you to build authentic connections which are key to business success.”

“However, in a busy world, it’s a big ask to convince a delegate...

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