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IDENTEX BOOSTS LEEDS OFFICE WITH INVESTMENT IN MARKETING AND DATA SPECIALISTS

Identex Announces Four New Appointments To Leeds Office

Identex, a specialist in customer management and marketing automation solutions, today announced the appointment of Allison Fish, Martyn Hart, Adam Crisp and Stacey Younger to the roles of Account Director, Senior Marketing Consultant and Data Analyst within its expanding marketing, sales and client service teams.

Each appointment will be based at Identex’ Northern office in Leeds and is the latest development in it’s continued expansion. Fish joins The Database Management Team as Account Director, and will be working closely with its clients across a variety of industry sectors. Prior to which she held the position of Consultant for Marketing at agency Results Europe Ltd, where her role included managing key accounts including, a leading Mobile Communication Provider.

Hart joins Identex as Senior Marketing Consultant after working for four years as an independent consultant in the Financial Services Sector, specialising in the Pensions Industry. Prior to this Hart worked at Halifax Plc (HboS), where his main responsibilities involved developing pricing models for use in the insurance sector, and as a Senior Statistician for the Halifax group.

Crisp and Younger join the Data Analysis team, where they will work across the Identex client base to plan, measure and evaluate the usage of customer data to maximise the ROI from their customer management solutions. Previously Crisp held the position of Senior Consultant for SPS InfoQuest Ltd, where his roles included, developing customer insight, writing statistical analysis programs and coordinating and implementing client migration to SAS8.1 software.

Younger joins Identex from the University of Leeds where she achieved a First Class BSc Joint Honours Mathematics with Statistics degree.

Managing Director at Identex, Tim Pottinger comments, “Identex is currently experiencing an exciting rate of expansion. These appointments are a further demonstration of this growth and highlights Identex’s overall commitment to the fast developing direct marketing and database industry. Each brings a mixture of experience from the world of strategic and data information. I am confident these appointments will be a recipe for success.”

About Identex

Identex is a specialist in the customer management and marketing automation market. For over 30 years the company has implemented, integrated and managed software to enable companies to intelligently use customer information to increase profits and reduce costs.

The company focuses on strategic business areas that include all key aspects of marketing communications: campaign management, database management, global information management, digital technology, analytics and consultancy.

The Production House provides full mailing house capability handling over 120 million items of mail for some of the world’s best known names. In addition its datacapture, payment processing and full product fulfilment capabilities ensures a full range of services are available to meet any Direct Marketing campaign.

Identex has alliances with market leaders that have complementary technologies and skills to contribute to the success of Identex’s customers. These partners include Alterian; Business Objects; EuroDirect; Firstlogic; smartFOCUS and Zalpha.

Identex’s parent company is a division of the Omnicom Group, the world’s leading marketing and corporate communications company with 2000 revenues of over $435m.

Headquartered in Crawley, West Sussex, with offices in Bristol and Leeds Identex’s 130 UK-based customers include Citroën UK, Abbey National (Inscape), AOL, British Airways, Cornhill Insurance, John Lewis Partnership and Royal & SunAlliance.

Further information is available at http://www.identex.co.uk or http://www.identextph.co.uk

Editor’s Contacts

Interviews, photography and further information are available from Graham Thatcher or Juliette Doel at MCC International.

Graham Thatcher/Juliette Doel

MCC International Ltd

Tel: 01962 888100

Email: graham.thatcher@mccint.com

Email: juliette.doel@mccint.com