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HomeServe Goes Yellow To Support Marie Curie’s Great Daffodil Appeal

Walsall, Friday 02 March 2012. They may be more used to unblocking drains or taking calls, but today (Friday 2nd March) more than 40 HomeServe employees found themselves shimmying and swaying in a Marie Curie Daffodil Dance – an open air Zumba extravaganza to raise funds for Marie Curie Cancer Care.

Participants raised more than £500, paying for the privilege of giving up their lunch breaks and being put through their Zumba paces for an hour by a choreographer from local hotel The Village.

The Daffodil Dance is just one of a number of fundraising activities HomeServe will be holding this March to support Marie Curie Cancer Care’s Great Daffodil Appeal. Throughout March, Marie Curie is asking everyone to wear a daffodil and make a donation to support Marie Curie Nurses. All money raised from the Great Daffodil Appeal will allow Marie Curie Nurses to provide more free care to people with terminal illnesses in their own homes.

The support is part of HomeServe’s three-year partnership with Marie Curie, aiming to raise £1,000,000 in donations by March 2013. Yesterday (Thursday 1st March) saw HomeServe turn its offices yellow, as employees donated £1 to don yellow costume as part of a Wear Yellow to Work Day, with senior staff donning daffodil disguises to collect donations.

And this Saturday and Sunday, volunteers will be giving up their weekends as they head to local supermarkets and town centres, armed with collecting tins and daffodil pins to raise even more. Last year, HomeServe’s efforts to support the Great Daffodil Appeal raised more than £4,000 for the charity.

Jonathan King, HomeServe CEO, said: “March is a big month for Marie Curie as it looks to encourage every member of the public to donate £1 for a daffodil pin badge. We’re delighted to do all we can to support their efforts. It’s been great to see how many of our colleagues have got behind this, be that giving up their lunch break to put themselves through an hour of Zumba, sacrificing a weekend to go fundraising on the streets, or just dressing like a banana and donating money as part of the Wear Yellow to Work Day. We pride ourselves on being a caring and responsible company and we’re proud to help this important good cause in as many ways possible.”

Arun Sharma, Head of Corporate Fundraising at Marie Curie Cancer Care, said: “Marie Curie’s Great Daffodil Appeal aims to get people across the UK wearing a daffodil pin to raise funds and awareness of Marie Curie Nurses, who provide free care and support for people with terminal illnesses and their families. We would like to thank HomeServe for getting behind the appeal in such a big way and helping to raise funds throughout March as part of their partnership with us.”

Marie Curie Cancer Care is HomeServe’s national charity partner, raising funds to provide free care to people with terminal cancer and other illnesses in hospices and their own homes.

As part of its partnership with the charity, HomeServe has pledged to donate £1 million by March 2013, made up of £500,000 in cash and £500,000 of free home emergency cover for patients and their carers.

The company recently passed the halfway point, donating £250,000 in cash – enough to help pay for 12,500 hours of Marie Curie nursing care. This follows a busy programme of employee fundraising and business donations, and the sponsorship of Marie Curie's summer walking events, Walk Ten. HomeServe is also currently recruiting cyclists for its first ever HomeServe Charity Cycling Challenge this May.

HomeServe has also provided more than £250,000 of free home emergency cover to Marie Curie patients, helping solve more than 400 emergencies since July 2010. More than 800 patients have signed up for the service, which offers free cover for call-outs, labour, parts and VAT for almost all home emergencies.

Notes to editors:
For more information, please contact either:
Sarah Palmer on 01922 609 073 / 07872 411 215
Diane Jones on 01922 659 731 / 07872 411 327

About HomeServe
Every minute a Homeserve engineer comes to the rescue of a British household.
With over 2,700 directly employed and sub-contracted engineers, Homeserve is a national emergency home repair service backed by a 24 hour claims handling and repair network
HomeServe's new tradesmen service provides households with access vetted tradesmen who are qualified to carry out hundreds of different jobs around the home
HomeServe tradesmen are guaranteed to turn up on time, to hold the necessary qualifications to do the job at hand, to provide a price before they start the job and will even guarantee their work for a 12 month period afterwards.
Homeserve also offers insurance cover for plumbing, drains, electrical wiring and gas central heating.

About Marie Curie Cancer Care
Marie Curie Cancer Care is one of the UK’s largest charities. Employing more than 2,700 nurses, doctors and other healthcare professionals, it provided care to more than 31,000 terminally ill patients in the community and in its nine hospices last year and is the largest provider of hospice beds outside the NHS.

Around 70 per cent of the charity’s income comes from the generous support of thousands of individuals, membership organisations and businesses, with the balance of our funds coming from the NHS.

Marie Curie Nurses
The charity is best known for its network of Marie Curie Nurses working in the community to provide end of life care, totally free for patients in their own homes.

The right to die in place of choice
Research shows around 65 per cent of people would like to die at home if they had a terminal illness, with a sizeable minority opting for hospice care. However, more than 50 per cent of cancer deaths still occur in hospital, the place people say they would least like to be. Since 2004 Marie Curie Cancer Care has been campaigning for more patients to be able to make the choice to be cared for and die in their place of choice.