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JACK LINK'S EMBARKS ON NATIONAL SAMPLING CAMPAIGN

Jack Link's truck tour

JACK LINK’S, the world’s leading meat snacking company is about to embark on its first national sampling campaign in the UK that visits 13 locations across two weeks and reaches over 100,000 consumers.

The JACK LINK’S Ford F-650 Super Duty Truck will be touring the country from 17 August 2014 and consumers will have the opportunity to have their picture taken with Sasquatch, the brand’s mascot.

Shane Angus, Brand Manager at Euro Food Brands, distributor of JACK LINK’S comments: “The campaign highlights the adventurous spirit and the unique personality of the brand and will reinforce its position as a delicious high protein meat snack.

“It will accelerate demand for JACK LINK’S by providing consumers with a fun and memorable interaction with the brand.

“Meat snacking is continuing to grow in popularity and JACK LINK’S is experiencing double digit growth year on year. We believe this sampling campaign will encourage this growth even further and ensure JACK LINK’S is front of mind for consumers looking for healthier snack alternatives.”

JACK LINK’S is also giving three consumers the chance to win a road trip in the JACK LINK’S Truck. Consumers can enter via www.jacklinks.co.uk sharing their dream day with the truck for their chance to win.

More information on the JACK LINK’S roadshow can be found on the brand’s new microsite www.jacksroadshow.com.

JACK LINK’S is urging retailers to stock up to meet what it predicts will be unprecedented levels of consumer demand.

Euro Food Brands telephone: 01604 821 200

ENDS

PRODUCT INFORMATION

JACK LINK‘S Beef Snack Original & Peppered (25g bar, RSP of up to £1.49)
142g of beef from New Zealand is used to produce 100g JACK LNK’S Beef Snack prepared with the great expertise of the JACK LINK’S family. This snack is high in protein.

JACK LINK‘S Turkey Snack Oven Roasted (25g bar, RSP of up to £1.49)
200g Turkey is used to produce 100g JACK LINK’S Turkey Snack prepared with the original American recipe. This snack is high in protein.

JACK LINK‘S Beef Jerky Original, Peppered, Sweet & Hot und Teriyaki (25g & 75g bags, RSPs of £1.59 and £3.49 respectively)
260g of beef is used to produce 100g JACK LNK’S Beef Jerky prepared with the great expertise of the JACK LINK’S family. This snack is high in protein.

About JACK LINK‘S
JACK LINK‘S is the world’s best-selling meat snacks company. The family driven company from the USA is one of the most successful and fastest growing companies in the industry. JACK LINK‘S offers a wide range of products across the world. JACK LINK‘S has its headquarters in Minong/Wisconsin and over 3,500 employees all over the world. All European activities are headed from the European Central in Berlin.

www.JackLinks.co.uk
www.facebook.com/jack.links.eu
https://twitter.com/JackLinksEurope
http://plus.google.com/+JackLinksInfo
http://www.youtube.com/JACKLINKsEurope


PRESS CONTACT
Information issued on behalf of JACK LINK’S by MTJ Associates. For further information or images please contact Claire Murgatroyd or Martin Jackson on 01772 421 442 or email claire@mtjpr.co.uk