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"Foundation Trust status provides us with tremendous opportunites. One of our strengths will be enhancing genuine community involvement through a large and an active membership base. But to achieve that we need a cost effective means of communicating with thousands of members and managing the database."

March::Engenus does work for large corporations which have account managers and sales teams and all sorts of technology to help them keep in contact with their customers. They also regularly contact people and do good "account management".

"Why can't we do that for the new Foundation Trusts to help with managing their membership and for communicating with them?" Paul Smith, Managing Director of March::Engenus asked one if his development team. "After a little scratching of the head we looked at our popular Spring+ communications product and, bingo, we had a service that could compete with the big customer relationship management products - and at a...

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