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3/3/08

The SUBWAY® chain has launched SUBWAY® SCRABBLE®, a joint promotion with one of the world’s favourite board games, SCRABBLE®. The promotion is being backed by a multi-million pound investment and is the biggest marketing programme that the company has run to date in the UK and Ireland.

There are £1 million worth of prizes up for grabs with prizes ranging from holidays to gig tickets to instant great food. SUBWAY® customers buying any drink will be on a winning streak when they ‘Peel and Reveal’ the lucky drink cups or game cards which will uncover a 1 in 2 chance of winning with the launch of SUBWAY® SCRABBLE®.

The SUBWAY® chain’s customers will not only be walking away with their favourite Sub made fresh right in front of them just the way they want it, but also with an opportunity to play SUBWAY® SCRABBLE® which gives customers a real chance of winning when they buy a drink.

Both sides of the SUBWAY® SCRABBLE®...

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